A Closer Look at Global Domains

This is a case of ‘let the seller beware’ …
The tiny Polynesian island nation of Niue is beginning to think it’s been had.
Frankly, it’s clear they didn’t do their homework before they did their deal.
Ironically, it seems the buyer hadn’t really done his, either.
Anyone who has been inundated by advertisements for ‘global domains’ can easily [...]

Is There Any Scenario Where Translation or Localization Wasn?t Needed for Global Marketing?

There doesn’t seem to be very many scenarios where a business has become successful without implementing a marketing and localization strategy first.

 

Where certain companies seem to speak every language, they didn’t get successful overnight. The Swedish company, IKEA for example is known throughout America and Europe and now slowly through Asia by [...]

A world of movies: Festival brings global cinema to our front door

A world of movies: Festival brings global cinema to our front door
“So what’s good?” That’s a question movie critics are asked year round but never more so than when a film festival rolls into town. And the 27th Miami International Film Festival, which kicks off Friday , offers enough options to make even the most [...]

Hollywood remake eyes global hit for ‘The Girl with the Dragon Tattoo’

Hollywood remake eyes global hit for ‘The Girl with the Dragon Tattoo’
A Hollywood remake is in the works for Stieg Larsson’s international best-selling book “The Girl with the Dragon Tattoo.”
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Dangers of a Global Language

            Negative aspects of English as a Global Language

Even though there are many positive aspects of having a global language, there are     negative aspects as well. How would it be possible to carry through a global language? Are there any dangers with having a global language?

       A global language might cultivate an elite class with [...]