Friday, May 25, 2012

Is There Any Scenario Where Translation or Localization Wasn?t Needed for Global Marketing?

June 26, 2010 by  
Filed under swedish language

There doesn’t seem to be very many scenarios where a business has become successful without implementing a marketing and localization strategy first.

 

Where certain companies seem to speak every language, they didn’t get successful overnight. The Swedish company, IKEA for example is known throughout America and Europe and now slowly through Asia by [...]

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